10 On The Weekend is a weekly (-ish) feature in IMI, the concept of which is simple: Each time, we ask the same ten questions of a different IMI Pro, letting readers get to know the interviewee on a more personal and informal level than they might during the ordinary course of business.
Our guest this week is George Eid, Head of Global Sales at Arton Capital.
How do you spend your weekends?
My weekend is sacred, so I spend my downtime with my family. As a proud father, my two wonderful boys get the best of my time. Most weekends are a whirlwind of activities, running from one competition or event to the next—it’s nonstop, but I wouldn’t have it any other way.
What are your top three business goals this year?
I’ve always believed in a long-term approach, and I have built relationships with clients, partners, and colleagues with this mindset.
Being naturally optimistic, my focus has always been on the broader good of our industry and the people we serve.
So, to summarize my goals:
- Goal 1: Drive Digital and AI adoption across the organization.
- Goal 2: Set the strategic direction for our five-year growth plan.
- Goal 3: Exceed last year’s sales revenue by 150%.
What’s your biggest business concern right now?
Training new team members fast enough is probably my biggest business concern at the moment.
It’s becoming increasingly challenging to find professionals who meet the Arton Capital standard—those who stand by their word and consistently provide the highest-quality service.
Often, even the most promising hires can default to short-term thinking, prioritizing quick wins over building meaningful client relationships, which is not the way we do things at Arton.
Which book is on your nightstand right now?
Scaling Up by Verne Harnish. It’s a brilliant playbook for growing a business the right way—strategically, sustainably, and with the right culture.
How and when did you first get into the investment migration industry?
I was employee number four at Arton, and I’ll always be grateful to Armand Arton, the visionary who introduced me to this business.
Back then, the industry was very different – products were scarce, and players operated with a tighter focus on delivering great client service and outcomes.
In a way, I feel like the industry is due for a “mega reboot“—and maybe those values are making a comeback.
What was your proudest moment as a service provider?
Honestly, right now is my proudest moment. After years of planting the seeds of strong values, hard work, and client-first service, we’ve become the tallest tree in the forest.
We took the hard path when it mattered—never compromising our integrity or cutting corners—and now we’re reaping the rewards.
Which investment migration market development has surprised you the most in the last year?
The US outbound market has been the biggest surprise. We’ve seen over 400% growth in Q1 2025 alone.
With the ongoing uncertainty and recent tariff changes, I believe the US will continue to be a strong growth market for the foreseeable future.
If you could go ten years back in time, what business decision would you change?
I have no regrets—but if cloning myself were an option, I might have achieved more faster!
That being said, this business is ultimately about people and service. The more we understand about the power of relationships, the more doors we can open. The challenge has always been finding the right people who truly “get it.”
What investment migration industry personality do you most admire?
There are many great leaders in our industry, and I don’t want to single anyone out unfairly. Perhaps a divisive figure, but President Trump and his bold move with the new US Gold Card have definitely shaken things up.
It’s a potential game-changer and could be a deciding factor in inspiring other countries to develop their own migration programs.
If all goes according to plan, what will you be doing five years from now?
In five years, my “Big Hairy Audacious Goal” is to lead our people and our firm to the very top of our industry—renowned for product innovation, unmatched client service, and a culture that others want to emulate.