Branded residences and serviced apartments are rapidly emerging as one of the most innovative and profitable segments in global real estate, reshaping the very definition of flexible living. Initially developed in the U.S., the concept quickly spread to Asia and the Middle East, and today, it is emerging in Europe.
Next-Level Living
Serviced apartments signal a fundamental shift in how people perceive accommodation. People are not seeking only investments or staying in an apartment, but a complete lifestyle. With global brand premiums averaging 33% (and 29% in Europe), the sector continues to attract discerning investors.
According to Savills, the branded residences sector is projected to grow by 180% by 2031, with Turkey, the UK, and Spain emerging as key players. Urban hubs such as London, Istanbul, and Barcelona are seeing surging demand, while Mediterranean resort destinations capture the rising appetite for wellness-driven living.
Pioneering investors are no longer seeking just a roof over their heads; they want unique, personalized, and fully curated experiences blended with a genuine sense of community.
Ando Living: Redefining Europe’s Branded Residence Market
At the forefront of this transformation is Ando Living, Europe’s first lifestyle-serviced apartment brand. Ando Living offers a collection of lifestyle serviced apartments designed for the modern traveller.
It also connects guests and locals in the most vibrant neighbourhoods, offering premium amenities, thoughtful services, and curated local experiences. Properties fall into two main categories:
- Clubhouses: Flagship community hubs featuring exclusive amenities such as gyms, rooftop pools, restaurants, and curated social spaces. Examples include the upcoming Liberdade and Alfama Clubhouses in Lisbon and the TomTom Clubhouse in Istanbul.
- Houses: Serviced apartments located within walking distance of the clubhouses, offering both privacy and access to exclusive facilities. There are currently eight operational buildings in Lisbon, including Abrantes 50 House in the Santos neighborhood, Fanqueiros House and Pedras Negras House soon to open in Baixa.
Exclusive Advantages for Ando Living Owners
Ando Living offers investors a rare combination of flexibility, income potential, and lifestyle perks:
- Freehold ownership with flexibility: Fully own the title deed of your property with no time-share restrictions. You are free to use financing (mortgage) while buying and selling your property on the open market at any time.
- Earn rental income when not using the apartment: Ando Living operates your apartment when it’s not in use, generating 6%+ annual yield. The less you stay, the more you earn.
- Global network: Access to stay at Ando Living properties across Europe, with plans to expand into seven countries by 2030.
- Hassle-free operation: All properties are fully furnished and licensed for short-term rentals, ensuring seamless operation.
A Diverse Portfolio
Ando Living’s portfolio reflects both diversity and a strong connection to its locations, offering a range of properties tailored to different preferences and lifestyles.
Whether nestled in bustling city centres or tranquil countryside, each project is thoughtfully designed to highlight the unique character of its surroundings. Here are some standout examples:
- Abrantes 50 Santos House (Lisbon): A landmark building in Lisbon, renowned for having the most extensive collection of traditional Portuguese tiles on its façade. It is already in operation, which means owners can start generating rental income immediately.
- Comporta House (Alentejo): Operational in mid-2026, Comporta House features 16 exclusive villas nestled between Comporta and Melides, just a 1.5-hour drive from Lisbon. More than just a property, Comporta House represents a sophisticated coastal retreat, where each villa has been thoughtfully designed to blend seamlessly with nature. With spacious, light-filled interiors, these residences are ideal for family living and for welcoming friends in a serene, private, and elegant setting.
- TomTom House (Istanbul): Comprising 23 stylish apartments in the heart of Istanbul’s design district, TomTom House is the second House in Istanbul, located directly opposite the TomTom Clubhouse and within walking distance of İstiklal Caddesi and Galataport. This is a project eligible for Turkish citizenship, with delivery scheduled for 2026.
- Fanqueiros House (Lisbon): A boutique collection of just 10 apartments in the heart of Baixa, blending beautifully restored Portuguese heritage with contemporary interiors while offering owners proximity to Lisbon’s main attractions.
- Pedras Negras (Lisbon): A refined development in central Lisbon set for delivery in 2027, offering spacious layouts and elegant finishes that reflect Ando Living’s focus on sophisticated design and community living.
The branded serviced apartment sector is no longer just a niche trend; it is a fast-growing global phenomenon redefining real estate investment. With its innovative, community-focused model, Ando Living exemplifies the sector’s future, offering investors not only strong financial returns but also access to a lifestyle of flexibility, connectivity, and prestige.
For more information, get in touch with Ando Living at sales@andoliving.com.
