CitizenX sells to three audiences at once: Investors, the advisers who serve them, and the governments running the programs. The Swiss company, headquartered in Zug, runs applications through a platform with a 24/7 concierge desk behind it.
Its organizing idea is the passport portfolio: Citizenship assembled and managed over time, by investment, donation, or descent, rather than bought once and filed away. Three audiences buy from it.
Private clients come for jurisdictional diversification. Professionals use CitizenX to run an application in the background while keeping the client relationship, or refer and take a fee. Nation-states come for help designing, vetting, or promoting programs of their own.
The company bought Plan B Passport in 2025, in only the second high-profile acquisition the market had seen in two years.
Here is what you should know about IMI’s newest Official Partner:
About CitizenX
CitizenX is a technology company and concierge service for building and managing a passport portfolio. It was founded in 2023 and has its global headquarters in Zug, Switzerland.
What CitizenX does
CitizenX helps you acquire an alternative citizenship by investment, donation, or descent, with 24/7 concierge service and Swiss privacy, all in one platform, giving your family freedom for generations.
Who CitizenX works with
Our private clients are high-net-worth individuals and families who want jurisdictional diversification, mobility that matters, and a Plan B they can hand to the next generation.
Our partners are family offices, multi-jurisdictional tax practices, and other professionals who either introduce a client or use CitizenX to execute the application in the background while they remain the client’s representative.
We also work with nation-states that want help designing, diligencing, processing, or promoting citizenship and residency programs, and raising foreign direct investment from new citizens.
Why CitizenX joined IMI
We believe that IMI shares our core value of transparency, making important information publicly available and helping make citizenship markets safer and more honest.
How IMI professionals can engage with CitizenX
There are two ways. You can introduce clients, stay in the loop at the cadence you choose, and take a fee on the referral; no exclusivity is required, as CitizenX stands for free-market competition.
Or you can keep the client relationship and use CitizenX only to run the application, saving time and money through reduced operational overhead.
CitizenX’s software-first model sets it apart in a market built on advisory relationships. Its Swiss incorporation, three-sided customer base, and non-exclusive referral terms position the firm to serve IMI professionals and their clients across investment, donation, and descent routes alike.
You can find CitizenX’s IMI Official Partner profile here.
IMI Official Partners represent the profession’s leading organizations. Visit our IMI Official Partner page to register your interest.
