Price cuts will not work for CIPs, writes Mohammed Asaria. Maintaining brand value and prosecuting miscreants will.
“Too few private initiatives have had a meaningful impact on the Caribbean economies,” writes Mohammed Asaria. “Time for a different approach.”
Investors in Caribbean CBI hotels must follow these eight rules or risk owning in a stake in an empty box that will never be completed.
“No amount of discounts or special offers will re-create the demand enjoyed over the past period until globalisation returns to the crease,” writes Mohammed Asaria.
“Discretionary spending has been removed from [price-sensitive CBI investors’] vocabulary. The industry will return to the domain of the privileged.”